An example of a central tendency error is to avoid rating an employee's performance as "substandard" when, in fact, the performance is substandard

______________ occurs whenever a firm uses a marketing message to sell its products in another country

Fill in the blank(s) with the appropriate word(s).

The fulfillment management process includes all the activities in ________

A) gathering and acting upon information about the market B) researching, developing, and launching new high-quality offerings quickly and within budget standards C) defining target markets and prospecting for new customers D) building deeper understanding, relationships, and offerings to individual customers E) receiving and approving orders, shipping the goods on time, and collecting payment