The most difficult task for a creative in developing an advertisement with visual esperanto is finding:

In the equation COVxy/ SxSy, Sx and Sy represent ________

A) the standard deviation of X and Y B) the variances of X and Y C) the means of X and Y D) the strength of the effects of X and Y

Which of the following is a characteristic of rule utilitarians?

A) They take the position that whatever applicable rule has been established by political representatives must be followed and should serve as a standard in the evaluation of similar acts. B) They focus on the question of verifying whether an act is ethically good or bad. C) They determine if an action is right or wrong on the basis of whether that individual act alone brings net happiness to society, as opposed to whether other alternatives would bring more or less net happiness. D) They evaluate actions as ethically good or bad depending on whether they contribute to improving inherent human capacities.