Discuss how an opportunity to work as a public relations professional internationally might be a significant opportunity for career development and learning. Include specific benefits and skills gained by Michael Fanning when he worked for Michelin in a position outside the U.S.

What will be an ideal response?

Student answers will vary but should include the following key points: Bill Heyman, principal of an executive search firm, states “International PR roles present a high degree of difficulty and show that a candidate can navigate different cultures, manage across distances and time zones--even overcome language barriers. It is a good indication that you are a well-rounded, intelligent person who isn’t afraid of a challenge.” Richard Marshall, from another executive search firm, adds “International experience sets candidates apart and puts them in a better position to succeed, in our view.” Michael Fanning described experiencing cross-cultural assimilation, learning new skills, developing a second language capability, exploring new countries and making new international friends.