______ was the first major corporation to systematize segmenting Hispanics in advertising.
Fill in the blank(s) with the appropriate word(s).
Coca-Cola
Communication & Mass Media
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When reporting a road rage incident that involved a politician from last week, the broadcast read, "Politician accused of drinking and driving." What did this line of the story mainly emphasize?
a) Immediacy b) Color c) Conciseness d) Correctness
Communication & Mass Media
Your friend Elizabeth is a lawyer. You think lawyers are controlling, but your friend Elizabeth is not. You argue, “Elizabeth is the exception that proves the rule” in arguing that your belief that lawyers are controlling is accurate. What potential error are you making?
a. Illogical reasoning b. Overgeneralization c. Selective observation d. Inaccurate observations
Communication & Mass Media