An organization should be especially cautious about using MPR when ________
A) the economy is in a downturn and marketing budgets are low
B) the firm is concurrently running advertising campaigns
C) return on investment is inherently unpredictable
D) the message of the firm is not particularly newsworthy
E) the public relations function is overseen by the legal department
D
Business
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National differences in product and technological standards force firms to customize the ______________
Fill in the blank(s) with the appropriate word(s).
Business
A tax adjustment must be made in determining the cost of ________
A) long-term debt B) common stock C) preferred stock D) retained earnings
Business