The social class corresponding to the mass market is _____ Americans

a. upper
b. lower
c. middle
d. family

c

Business

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An augmented retail strategy consists of the additional elements that differentiate one retailer from another

Indicate whether the statement is true or false

Business

Which of the following most likely explains why firms shift from an international division structure to a more complex organizational design?

A) Firms need to concentrate their efforts on the needs of local operations and meet domestic demands more economically. B) Firms want to be able to negotiate profitable contracts with suppliers and distributors with the knowledge gained from global management. C) Firms want to be able to pool resources to meet the domestic market demand, which reduces burdens from global production. D) Firms need to market their products more efficiently and maximize production capabilities by utilizing global resources.

Business