In marketing-oriented firms, consumer research is almost always composed of a single study

Casey is looking to buy a new replacement set of golf clubs. After he settles on a particular set of Callaway clubs, what are the next two choices Casey has to make?

He must decide when he will make the purchase. He needs to consider all brands in his consideration set. He needs to identify his motivations for purchase. He needs to determine from whom he should buy.

How does possessing a core competence help a firm?

A. It helps a firm to create value in such a way that premium pricing is impossible. B. It reduces a firm's dependence on its logistics function. C. It enables a firm to reduce the costs of value creation. D. It reduces the scope of transfer of skills to foreign markets. E. It reduces the need to replicate a business model in a foreign market.