Individuals who influence innovation decisions in a direction deemed desirable by a change agency are ______.
A. change agents
B. early adopters
C. innovators
D. opinion leaders
A. change agents
Communication & Mass Media
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In the storming stage of group development, groups have either decided to risk confrontation and resolve conflict, or they have decided to ignore the conflict and "act" as if there is nothing wrong
Indicate whether the statement is true or false
Communication & Mass Media
Which persuasion strategy takes advantage of the speaker's credibility?
A. appeal to pathos B. appeal to logos C. appeal to ethos D. None of the answers is correct.
Communication & Mass Media