Which of the following is not one of the outcomes of an influence attempts as described in the book?

Which of the following is an on-the-job training program that is generally sponsored by an educational institution as a component of an academic program?

A. Internship. B. Coordination training. C. Apprenticeship. D. Experiential training. E. Simulation training.

According to the text, which of the following statements about developing an advertising campaign is true?

a. Advertisers use DAGMAR to determine the product's appeal. b. The product's unique selling proposition is identified early so that advertising objectives can be efficiently set. c. In developing an advertising campaign, it is more important for the advertiser to identify the attributes than the benefits. d. Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.