The Rokeach concept of terminal values includes which of these?
a. a comfortable life, self-respect
b. ambitious, courageous
c. theoretical and economic
d. locus of control
e. social judgment
Answer: A
Communication & Mass Media
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When buying a car in the U.S., it is typical for the salesperson to give a price and the customer to offer a lower price. This technique is best known as the _____ approach
A. compartmental B. proposal-counterproposal C. detailed D. persuasive
Communication & Mass Media
Persuasive speeches do not rely on any of the principles used in developing informative presentations
Indicate whether the statement is true or false.
Communication & Mass Media