The Rokeach concept of terminal values includes which of these?

a. a comfortable life, self-respect
b. ambitious, courageous
c. theoretical and economic
d. locus of control
e. social judgment

Answer: A

Communication & Mass Media

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When buying a car in the U.S., it is typical for the salesperson to give a price and the customer to offer a lower price. This technique is best known as the _____ approach

A. compartmental B. proposal-counterproposal C. detailed D. persuasive

Communication & Mass Media

Persuasive speeches do not rely on any of the principles used in developing informative presentations

Indicate whether the statement is true or false.

Communication & Mass Media