The "Rule of 78" allows lender to earn interest at a quicker pace than that determined by the simple interest method

A viable target market should ________

A) have needs that can adequately be served by the marketer B) not be reachable by other organizations C) have the same needs as similar-sized groups D) be the most profitable possible target market E) be the largest possible market

When the size and purchasing power of a target segment can be determined, it possesses the requirement of being ________

A) measurable B) accessible C) substantial D) differentiable E) profitable