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The initial function of a marketing information system is ________

A) generating insights from market consumption patterns B) analyzing the results of marketing research studies C) evaluating information from internal and external sources D) assessing the information needs of a company E) hiring research firms to conduct market research

According to Hofstede, the tendency of people to look after themselves and their immediate family and to place less emphasis on the needs of the society is known as ________

A) power distance B) uncertainty avoidance C) individualism D) masculinity