Risk management of money market investments involves assessing the risk exhibited by the investment

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?

A) Amount of purchasing power B) Attitudes of others C) Short-term memory capabilities D) Ability to return merchandise E) The self-concept

Which statement concerning RFID (radio frequency identification) is not correct?

a. RFID is an alternative to the use of Universal Product Codes. b. Implementation costs for RFID are low. c. At present, the use of RFID by retailers is limited. d. RFID better enables a retailer to track inventory than UPC-based systems.