Promotional objectives and the appeal and executional style of advertising strongly affect the selection of media
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Promotional objectives and the appeal and executional style of advertising strongly affect the selection of media. Both creative and media decisions are made at the same time: creative work cannot be completed without knowing which medium will be used to convey the message to the target market.
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The adjusted trial balance may contain accounts that did not appear in the trial balance
Indicate whether the statement is true or false
Gwen Knight is a CPA who works in the internal controls area of Winthrop Industries, a NASDAQ company. Gwen has discovered that there are problems with the company's processing of invoices for payments that allow the postponement of those payments. The
company is 18 months behind on some payments. Gwen reports the problems to her supervisor. Gwen assumes that her supervisor will notify the head of internal audit and take the appropriate corrective steps. On her next performance evaluation, done three weeks later, Gwen receives her first poor rating in 10 years. She is put on a six-month performance improvement plan. Discuss Gwen's position, rights, and any protections she may have.