Which component of a public relations writer's basic toolkit allows the writer to build targeted press lists by beat, market, demographics, press type, country, and audience?

a. Media database
b. Dictionary
c. Encyclopedia
d. Stylebook

A

Communication & Mass Media

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Arranging your ideas from least important to the most important is referred to as

. A. recency B. complexity C. primacy D. signpost

Communication & Mass Media

The formal and informal links between members of an organization for the purpose of communication within the organization are called

A) communication networks. B) communication structure. C) communication hierarchies. D) communication team networks. E) communicational structural networks.

Communication & Mass Media