Your work for a cell-phone provider. The company uses an IT system to display data such as how many new customers the company brings in, how many subscribers cancel their service, the number of customer complaints, and the number of dropped calls

Lehigh Roller Skates has three product lines—D, E, and F

The following information is available: D E F Sales revenue $80,000 $40,000 $31,000 Variable costs (30,000 ) (10,000 ) (12,000 ) Contribution margin $50,000 $30,000 $19,000 Fixed costs (10,000 ) (5,000 ) (24,000 ) Operating income (loss) $40,000 $25,000 $(5,000 ) The company is deciding whether to drop product line F because it has an operating loss. Assume that $15,000 of total fixed costs could be eliminated by dropping F. What effect would this decision have on operating income? A) Operating income will increase by $34,000. B) Operating income will increase by $19,000. C) Operating income will decrease by $4,000. D) Operating income will decrease by $15,000.

Many people assume that personality must be related to consumer behavior. Knowing a customer's personality profile should help predict what she or he will buy, and how decisions will be made in the marketplace

Researchers, however, have been frustrated in their search for a unified theory of personality that would explain consumer behavior. Use trait theory to explain why this is so.