Direct marketing produced $2.05 trillion in sales in 2012, accounting for approximately 8.7 percent of GDP

Which of the following is NOT a tool used to help manage marketing accountability?

A) optimization models B) planning C) interval scales D) CRM software E) forecasting

Carol attaches a valence of 95 to staying in her present job location. Carol will therefore put extra effort into working so hard that she will be recommended for a transfer

Indicate whether the statement is true or false.