Personal selling is well suited for situations involving routine, inexpensive products and

In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. Who are they?

a. laggards b. decliners c. late majority d. late diffusers

XYZ company uses a projective personality test on James. Subsequently, James is denied employment. James can ________

A) be angry but nothing else B) claim the results were false C) claim the results violate the ADA D) B and C only