Gross margin is the difference between sales and cost of goods sold

Which of the following is a disadvantage of using secondary data?

A) Secondary data is generally not appropriate for consumer products. B) Collecting secondary data is time consuming. C) Few sources exist for secondary data. D) Gathering secondary data is costly. E) Relevant secondary data can be difficult to locate.

Which of the following is typically true during the growth stage of the product life cycle?

A) The use of advertising decreases. B) Product benefits are the focus of promotions. C) The use of sales promotion to encourage trial increases. D) Spending on most aspects of promotion decreases. E) The tool of public relations is rarely used.