Identify one way public relations and consumer-generated marketing resemble each other
A) Firms rely heavily on creating advertising campaigns in traditional media outlets.
B) Marketers hand over their promotional messages to intermediaries in order to reach the ultimate consumer.
C) Companies have no tools with which to measure outcomes.
D) Consumers are totally in control of message creation.
E) Neither are elements in the promotional mix.
B
You might also like to view...
All costs that do not vary with the size of the order but are incurred each time an order is placed are referred to as
A) the material cost and are denoted by C. B) the fixed ordering cost and are denoted by S. C) the holding cost and are denoted by H. D) the purchase price and are denoted by P.
Which of the following is an example of a profit center?
A) personnel B) research and development C) marketing D) none of the above