Through interactive marketing techniques, a company can create a brand community around each of its brands

Personally congratulating an employee in private for a good job is an example of

a. managerial effectiveness. b. Maslow's hierarchy theory. c. employee recognition. d. Herzberg's motivation-hygiene theory. e. expectant behaviour.

Rehearsing your presentation will

A) help you check your voice, timing, phrasing, and equipment. B) increase your need for text slides. C) most likely ruin your ability to make an impromptu presentation. D) rob you of the confidence you need. E) waste valuable time, since most presentations are delivered in person.