You work for a travel agency. Business has been slow, and you want to suggest some promotions targeted to specific market segments. What three psychographic segmentation variables would you recommend using?
What will be an ideal response?
Students' answers will vary. Many students will list shared opinions, interests, and attitudes. Better students will include segments such as people who enjoy fishing, people who like to look at wildlife, vegetarians, people who are interested in adventure, and so forth.
You might also like to view...
Which of the following is true of a limited partnership agreement?
A) It provides that all transactions must be approved by all partners. B) It does not contain information about dissolution of the partnership as it is an agreement of formation. C) It provides that general and limited partners have equal voting rights. D) It sets forth the terms and conditions regarding the termination of the partnership.
A bond issuer incurs a technical default when it ________
A) fails to pay interest when due B) declines to repay the principal when specified C) fails to meet required ratios at year end D) pays interest before it is due for payment