The primary goal of a media plan should be to maximize reach

What is the purpose of companies such as A.M. Best, Moody's and Standard & Poor's?

A) They sell life insurance directly to consumers without agents. B) They evaluate and rate the financial stability of the insurance industry. C) They provide reinsurance coverage to the insurance industry. D) They sell low cost term insurance via the Internet.

The HR department at Basic Elements, a software development firm, has begun testing employee personality and preferences to reorganize their teams such that team members and leaders are matched

They believe that this will enable them to ensure smooth functioning and greater cohesion. As a part of this test, employees were given the least preferred co-worker questionnaire. The employees were asked to think of all the co-workers they had in the past and describe the one they least enjoyed working with by rating that person on a scale of 1 to 8 for each of 16 sets of contrasting adjectives. Rachel's LPC score was high, while Victor's was low. Many employees like Ashley had LPC scores that were moderate. Interpret and compare the results of Rachel, Victor, and Ashley. What will be an ideal response?