To convince a skeptical audience, which of the following should be done?
A) Use emotional manipulation.
B) Display expertise in the subject matter.
C) Provide objective evidence.
D) Allow time for research.
E) Include a benefit for quick decision making.
Answer: C
Explanation: C) If you are trying to persuade a skeptical or hostile audience, you must convince them you know what you're talking about and that you're not trying to mislead them. One way to do so is to provide objective evidence for the claims and promises you make.
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Indicate whether the statement is true or false
Which of the following, if true, most strongly supports the conclusion that All American Burger should adopt a decentralized approach?
A) The value of a decentralized approach has been a popular topic in academic research. B) A large percentage of All American Burger's revenue comes from a small number of menu items. C) The popularity of All American Burger's special menu items has varied greatly across different regions. D) All American Burger has been growing more quickly than most of its major competitors. E) A well-publicized instance of discrimination at a single All American Burger can alter the public's perception of the entire company.