Sasha went to a timeshare presentation. During her meeting with the sales representative named Autumn, Autumn asked Sasha questions about herself. For every question Sasha answered, it seemed like Autumn had a similar value or experience

They were the same religion, their families lived in the same state, they drove the same kind of car, they both liked to spend vacation at the beach, the list went on. In this case, what social influence principle is Autumn using? Explain your answer.

What will be an ideal response?

In this case, Autumn is using the social influence principle of liking. Through their conversation, Autumn is making connections between their experiences so that Sasha feels they have the same value systems and is more prone to like Autumn. By increasing liking, Autumn is more likely to get Sasha to buy a timeshare.

Communication & Mass Media

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Write out a response-evoking question on the topic of the

importance of getting enough sleep. What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to Harvard research Daniel Goleman, emotional intelligence is a combination of intrapersonal communication (personal competence) and interpersonal communication (social competence). 2. Interpersonal communication is defined as the process of creating meanings in the minds of others. 3. The ability to receive, interpret, analyze, and respond to messages is regulated by a person’s emotional intelligence. 4. When a person sends an Unintentional messages, they are transmitted through verbal communication only. 5. The gap between what we intend to communicate and what is actually received is called the semantic differential.

Communication & Mass Media