Marketing 3.0 is best defined as a type of marketing ________
a. in which marketers interact with customers to get a message out by using tools such as Web 2.0
b. in which marketers get a message out by using tools such as billboards, posters and newspapers
c. tool using technology to promote marketing 1.0 ideas
d. that uses every media vehicle as a way of reaching more customers
a
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Packwood was driving very late at night (early in the morning?) on a deserted street when he came to a red light. He decided to run the red light since he thought no one was around. Alas, Packwood didn't see Nigel who was crossing the street with the "walk" signal. Packwood hit Nigel who was injured. Nigel sued Packwood due to this incident. Which of the following best characterizes this incident?
A. Negligence. B. Intentional tort. C. Special damages. D. General damages.
A direct marketer must consider returned merchandise and bad debts when s/he determines the needed break-even response rate for direct mail
Indicate whether the statement is true or false