Over the past 100 years or so, Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world. The company occasionally tinkers with the product's marketing mix to maintain market share. Crayola crayons are in the ________ stage of the product life cycle.
A) growth
B) extension
C) development
D) maturity
E) decline
D
Business
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The first stage in development of a retail strategy should be to determine the retailer's _____
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