What makes the central route to persuasion distinct from the peripheral route?
a. The central route relies on information and evaluation of options, whereas the peripheral route is based on intuition and quick decisions.
b. The central route is based on reinforcement, whereas the peripheral route is based on punishment.
c. The peripheral route takes longer than the peripheral route.
d. The central route is based on intuition and quick decisions, whereas the peripheral route relies on information and evaluation of options.
Answer: A
Rationale: Generally, when people believe a topic is very important and when they have time to make decisions, the central route is more persuasive.
You might also like to view...
Studies of the association between political party identification and helping behavior suggest that
a. conservatives are more helpful than liberals b. conservatives are more likely than liberals to help when a person is not responsible for his or her plight c. liberals are more likely to help but give less than conservatives when they do help d. liberals are more likely than conservatives to help when a person is responsible for his or her plight
Style and content should be evaluated separately in scoring essay items
Indicate whether the statement is true or false