A marketing manager wants to stimulate purchase directly through incentive to buy and is not too concerned about customers continually waiting for the next coupon or rebate. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

An example of water pollution from a nonpoint source would be runoff from local streets

a. True b. False Indicate whether the statement is true or false

Conditions that may require repositioning do not include:

a. consumer preferences have changed b. a mistake has been made in original positioning c. marketing objectives for the brand have been changed d. competitive entry has been positioned next to the brand