Which of the following is true of the influence of economic development on consumer preferences?
A. The level of economic development does not impact consumer preferences as much as cultural difference does.
B. Firms based in highly developed countries do not build extra performance attributes into their products.
C. Consumers in less developed nations demand to have extra attributes built into products.
D. Consumers in developed countries are often willing to sacrifice their preferred attributes for lower prices.
E. Consumers in developed nations are willing to pay more for products that have additional features customized to their tastes.
E
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With advertising tracking research, after being shown a segment or stills of an ad, respondents are asked if they recognize the company in the ad, which measures:
A) memorability B) aided brand awareness C) unaided brand awareness D) brand and ad recognition
As a functional area of a business, Operations translates materials and services into outputs
Indicate whether the statement is true or false