A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps
Indicate whether the statement is true or false.
TRUE
A critical aspect of the marketing function is identifying gaps in the market so that the firm can develop new products to fill those gaps. Developing new products requires research and development (R&D)—thus, the linkage between marketing and R&D.
Business
You might also like to view...
Individuals can make a false representation by not saying something that they should say
a. true b. false
Business
What is the best defense against damaging social media and grapevine rumors?
A) a defensive management team, always ready to act B) a strong and candid internal communication system C) a system of mandated approvals for all communications D) job screening for all potential employees
Business