We know that the people most likely to be convinced by media messages are also the least likely to be exposed to them. In your opinion, what are two other sources of influence for these individuals?
What will be an ideal response?
An ideal response will:
1, Discuss the findings in general from Figure 10.2 regarding how the factors that are most likely to matter in whether people are influenced by the media are their exposure to media messages, their receptivity to media messages, and their comprehension of media messages.
2, Explain how other factors such as levels of partisanship, for example in a primary election, or a relative pro/con balance on an issue might also influence a person's receptivity to media messages.
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