How does the Strategic Factors Analysis Summary (SFAS) aid in strategy formulation?
What will be an ideal response?
The basic building block of strategy formulation is S.W.O.T. analysis. The Strategic Factors Analysis Summary (SFAS) Matrix is one suggested way to summarize and combine a corporation's external and internal strategic factors. It pulls the most important factors from the EFAS and IFAS Tables. The SFAS Matrix requires the strategic manager to condense the many internal and external factors into less than 10 factors to be more manageable. The SFAS Matrix thus contains only the most important factors and provides the basis for strategy formulation. It is an advanced form of situation analysis in that it enables a strategist to do a second "cut" at identifying strategic factors after doing a first "cut" when generating EFAS and IFAS Tables.
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According to equity theory, people will evaluate their treatment in comparison of that of "relevant others".
a. true b. false
In order to effectively use MPR, marketers must
A) double their advertising efforts. B) focus their attention solely on new media. C) look beyond advertising media. D) become journalists. E) bypass connectors and communicate directly to consumers.