_________ occurs when two or more clauses or sentences have the same grammatical pattern
A) antithesis
B) parallelism
C) repetition
D) alliteration
Answer: B
Communication & Mass Media
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The elaboration likelihood model includes a category of factors referred to as _____
a. direct b. constant c. indirect d. occasional
Communication & Mass Media
To develop sensitivity to the attitudes of various priority publics, a PR person must develop:
a. persuasion techniques for each one. b. different strategies for each one. c. empathy for each one. d. none of the above
Communication & Mass Media