_________ occurs when two or more clauses or sentences have the same grammatical pattern

A) antithesis
B) parallelism
C) repetition
D) alliteration

Answer: B

Communication & Mass Media

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The elaboration likelihood model includes a category of factors referred to as _____

a. direct b. constant c. indirect d. occasional

Communication & Mass Media

To develop sensitivity to the attitudes of various priority publics, a PR person must develop:

a. persuasion techniques for each one. b. different strategies for each one. c. empathy for each one. d. none of the above

Communication & Mass Media