A representative from a nationally known cookie manufacturer is at a local supermarket distributing samples of a new flavor of cookie that the company has just introduced
The cookie manufacturer is implementing ________ in giving away samples of the cookie.
A) personal selling
B) stealth marketing
C) sales promotion
D) direct marketing
E) shilling
C
You might also like to view...
Identify the customers who help you get new customers through referrals
A) Terrorists B) Mercenaries C) Apostles D) Hostages
Justine has another coaching session with Sebastian, two weeks after the first coaching session. This time she wants to coach him about his attitude of superiority, which is making him a little difficult to deal with. How might Justine best approach Sebas
A) Inform Sebastian that his superiority complex is really an inferiority complex in disguise. B) Tell Sebastian that he should be ashamed of himself for acting so superior to other marketing professionals. C) Ask Sebastian why he thinks he has much of a future in international marketing. D) Explain that she admires his pride about his marketing knowledge, but that perhaps he could soften his egotism a little in front of coworkers and her.