In which of the following sections of the marketing planning outline are contingency plans
enabled?
A) promotion B) competitive landscape
C) strategy D) implementation
D
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Sales of luxury goods such as perfumes, colognes, and aftershaves depend heavily upon their initial response by the consumer. A well-designed package can create convenience and promotional value. It has been called the "silent salesman
" Which of the three levels of packaging is this "silent salesman"? A) retailer B) consumer C) shipping D) secondary E) primary
Group maintenance behavior would be exhibited by a project manager who:
A) Provides the necessary support and technical assistance. B) Plans and schedules activities and resources appropriately. C) Contributes to the completion of project assignments. D) Works with subordinates to understand their problems.