Neal Murphy sells his company's unique gift items on television programs and entire channels dedicated to selling goods and services. Neal is using ________
A) direct-response television advertising
B) Internet-based infomercials
C) online marketing
D) telemarketing
E) data mining
A
Business
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In a culture with low power distance and low uncertainty avoidance, which style of leadership is likely to be successful?
What will be an ideal response?
Business
The romance of leadership approach is characterized by all of the following, except:
a. It places the emphasis on the follower and the situation. b. Leadership is viewed as an attribution by the followers rather than a trait or behavior of the leader. c. It fails to challenge the notion that leaders are portrayed as heroes and heroines even though there is no real evidence to support this. d. It is not anti-leadership.
Business