One key measurement that managers in value chain management companies strive to make is an accurate ________
A) supply forecast
B) weather forecast
C) demand forecast
D) production forecast
Answer: C
Explanation: An accurate demand forecast from customers gives suppliers and producers a way to gauge their level of production for the near future. If the demand forecast is high, suppliers and producers step up production. If demand is low, they step production down. This makes demand forecast the correct response. A supply or production forecast would not be useful since it would not match demand. A weather forecast would be important only in industries that depend on specific types of weather.
You might also like to view...
The largest amount of spending for alternative advertising in the United States focuses on:
A) brand entertainment B) online/mobile C) interactive marketing D) social media
Martin Enterprises, an MNE with operations in India, Japan, and Taiwan, has decided to delegate an increasing amount of responsibility to the managers of its local subsidiaries. Which of the following will most likely be enhanced as a result?
A) multinational flexibility B) economies of scale C) location efficiencies D) economies of scope