Customers that have no relevant prior experience with a firm may base pre-purchase expectations on word-of-mouth comments, news stories, or the firm's own marketing efforts
Indicate whether the statement is true or false
True
Business
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Companies can develop ________, which serves as a guide to the future. It shows how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.
A) new clean technology B) a cradle-to-cradle practice C) pollution prevention D) product stewardship E) a sustainability vision
Business
What are the three different types of buying situations faced by a typical business buyer?
What will be an ideal response?
Business