Which of the following provides funds to companies not yet ready to sell securities to the public?

Marketers consider all of the following examples of new products EXCEPT which one?

a. the addition of an investment service to a company that once specialized in insurance b. a new flavour of Jell-O gelatin c. a new low-fat formulation for Campbell's soup d. a 2008 model-year GE dishwasher with the same style, parts, and colour as the 2007 model

A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service

A) brand value B) brand personality C) brand trait D) brand character E) brand contact