Yuncen Foods, a company that manufactures frozen food, gets over half of its revenue from international sales. It has been consistently ranked the best frozen foods manufacturer in the world
It has catered its products to suit people in different countries according to their tastes and preferences. This shows that Yuncen Foods:
a. needs to increase its domestic sales.
b. has used inshoring to increase its profits and market share.
c. should invest in another product line to compete effectively in the market.
d. has a global vision that is paying off well.
ANSWER: d
A global vision means recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. In this scenario, Yuncen Foods caters its products to suit people in different countries according to their tastes and preferences, making it the best frozen foods manufacturer in the world. These measures characterize a company with a strong global vision.
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