Reference groups may be defined as
A) public opinion research firms employed by large public relations agencies.
B) media outlets whose presence consumers can find both online and off-line.
C) advertising sales organizations that recommend certain media vehicles to clients.
D) external sources people look to for purchase decision-making cues.
E) news aggregation sites with high click-through rates.
D
Business
You might also like to view...
A product form competition, is more inclusive than a product category competition
Indicate whether the statement is true or false
Business
Package delivery company UPS uses distinctive brown trucks that have become almost an icon. Explain why such physical facilities are important for UPS while it provides package delivery services
What will be an ideal response?
Business