Lance Armstrong's multiple wins in the Tour de France created which of the following for the bicycle race?
a. personal selling opportunities
b. free positive advertising
c. numerous sales promotion opportunities
d. a great deal of publicity
Ans: d. a great deal of publicity
You might also like to view...
A company has developed over-the-counter eye drops to alleviate cataract problems in senior dogs and cats. It is the first product of its type to enter the marketplace
What promotional mix would the company most likely use with this new product? Why?
You are considering the purchase of a BMW M5. You will borrow the money from BMW Financial Services. The terms of the deal are outlined below
BMW M5 RWD, 500hp, 0-100 in 4.7s PRICE = $80,000 Term = 36 months i = 4.0% Down Payment = $0 Monthly Payments (end-of-month) = $2,361.92 How much interest does the borrower pay over the term of the loan? In other words, how much of the blended loan payments is interest? A) $5,029.08 B) $3,401.17 C) $3,200.00 D) $5,561.92 E) $5,763.09