In a buying center, gatekeepers are the people who:
a. actually use a product.
b. influence a buying decision.
c. regulate the flow of information.
d. negotiate a purchase.
ANSWER: c
In a buying center, gatekeepers are the people who regulate the flow of information. Frequently, a purchasing agent views the gatekeeping role as a source of his or her power.
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Recorded title to a parcel of real property was vested in Joan Harris, a single woman. After she married John Hodges, she executed a new deed to the property, referring to herself as "Joan Hodges, a married woman." The discrepancy in the name of the grantor is:
A. immaterial so long as the property is adequately described B. a defect which may create a cloud on the title C. a defect that could cause the separate property of both spouses to become joint tenancy property D. cured after the deed has been of record for one year
Little, Inc. paid a 10 percent stock dividend. Prior to the dividend, the stock's price was $100 a share. Immediately after the dividend, the price will
A) increase to $110.00 a share. B) decrease to $90.91 a share. C) decrease to $80.67 a share. D) do nothing in particular because of the dividend.