________ refers to the idea that average people are helpless victims of powerful mass media.

A. Mass Society Theory
B. The Individual Differences Perspective
C. The limited effects viewpoint
D. Media Richness Theory

Answer: A

Communication & Mass Media

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The transition to digital imaging and editing will probably mean the death of film

Indicate whether this statement is true or false.

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Unintentional hurtful messages

a. are not a result of insensitivity. b. are perceived as being designed specifically to cause harm. c. most frequently occur when both parties are angry. d. are generally perceived as less painful than intentional hurtful messages.

Communication & Mass Media