In a marketing information system, the first step is ________.

A. distributing data to managers
B. forming focus groups
C. determining the marketing mix
D. assessing information needs

Answer: D. assessing information needs

Business

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A major problem with any motivational theory based on the satisfaction of needs is

(a) bears no relationship to hiring and training practices (b) almost impossible to identify what need(s) an employee is attempting to satisfy (c) money is a demotivator (d) money can be used as a consequence

Business

A major concern with ET is that

A) It cannot provide real enough examples in its training. B) It takes far too long to complete. C) Trainees do not seem to like learning from a computer. D) It is difficult to be able to identify exactly who is taking the training.

Business