A role is a set of expected behaviors and the values associated with them

Indicate whether the statement is true or false

True

Communication & Mass Media

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Immediacy and intimacy are the same thing

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The participant observation approach requires a researcher to make and record objective observations of focus group participants. 2. A commonsense theory is based on past experiences, stories, and observations. 3. According to the two-step flow theory, the media influence early adopters who then influence certain groups of publics. 4. The spiral of silence theory asserts that a new idea must pass through a sequential process with a public before it is adopted. 5. According to ELM, persuasive messages that people receive through the central route are based on mental shortcuts.

Communication & Mass Media