A(n) ________ is a perception, often imbued with emotion, which results from experiences with and information about a company or a line of products

A prospective tenant asks a licensee to show him only properties that do not allow children. How should the licensee respond?

A. Say that only bona fide retirement communities may exclude children B. Say that the law requires that all available properties must be shown. C. Say that to do so would be steering, and therefore illegal D. Show properties that are billed as "adult only"

Critics of Nike often complain that its shoes cost almost nothing to make, yet are priced so high. Identify the elements of providing and communicating value that add to Nike's cost structure and result in the high price of Nike shoes

What will be an ideal response?