Which of the following is an argument in favor of standardized advertising?
A. Consumer tastes and preferences are universal.
B. A message that works in one nation will invariably work in every other country.
C. Advertising regulations always promote standardized advertising.
D. Many brand names are global.
E. The costs of value creation may be increased by standardized advertising.
D
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With respect to the brand building pyramid, the branding objective of developing deep, broad brand awareness corresponds to which of the following "building block levels"?
A) resonance B) imagery C) performance D) salience E) judgment
Which of the following is true of FDA regulations for cosmetics?
A) It prohibits the manufacture, distribution, or sale of adulterated or misbranded cosmetics. B) All substances and preparations for cosmetic use are chemically proven to be free from carcinogens before sale by the FDA. C) Ordinary household soap is also evaluated in terms of its quality and safety as a cosmetic good under the FDA. D) New cosmetics are released in the market only if they have the "CRUELTY-FREE" label on their package.