In a credit management program, a retailer generally needs to balance the ability of credit to generate additional revenues against the cost of processing credit payments (including bad debts)

Silver Line Electronics Inc. uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements. This is an example of _____

a. standardization b. reverse engineering c. benchmarking d. mass customization

Vernon Inc would like to set the best price for a new product

The firm conducts an experimental study by selling the new product at two different prices in two different locations keeping other factors constant to see if a lower price results in better sales. This is most likely an example of ________ research. A) exploratory B) descriptive C) causal D) focus group E) ethnographic